Huuray

Giving, made
more joyful

A brand built around the joy of giving

Huuray already had a recognisable logo with a story worth keeping. Instead of replacing it, we refined the wider identity around it with new colours, typography, graphic elements and a more distinct visual concept.

The system is built around the idea of gift card confetti — colourful, energetic and flexible enough to live alongside the many partner brands in Huuray’s universe.

From confetti to code

The visual concept was developed in both 2D and 3D, creating a frozen “pop” that could work across everything from campaign assets to the website.

Behind the visuals, huuray.com connects directly to Huuray’s catalogue API, automatically generating landing pages for brands, countries and products as the catalogue evolves.

Built for a global setup

The website is structured around multiple markets and languages, with AI-supported translation helping keep content updated across regions.

The result is a flexible platform that combines brand expression, content automation and a growing product catalogue in one setup.