Playable
Making play
look the part
A brand built for gamification
Playable helps marketers create interactive campaigns at scale, so the brand needed to feel energetic, flexible and easy to recognise across many touchpoints. The new identity gave the platform a more distinct visual voice without losing the playfulness at its core.
From refresh to full redesign
What started as a smaller identity update quickly became something bigger. We reworked Playable’s visual identity from the ground up and created a stronger, more coherent system to match the quality and ambition of the product.
From identity to website
The new visual direction was carried into a complete website redesign, supported by illustration and a flexible WordPress setup. The result brought Playable’s communication closer to the level of the platform itself.
Got something in mind?
A brand, a website, an app, a system or something in between. Let’s make the experience count.