MarketingCamp

A conference identity,
rebooted

Ten years on.
Time for something new.

After a decade with almost the same visual expression, Marketingcamp needed a new identity that felt more current, more flexible and more connected to the themes shaping the conference.

With AI playing a major role in the programme, it became a natural part of the visual concept too.

Built for the whole event

The identity was designed to work across the website, posters, display materials and the conference itself. The site was built in Webflow to give us creative freedom while keeping the CMS simple and intuitive for the Marketingcamp team.

AI, directed by humans

For the opening film, we used AI as part of the production process, combining generated visuals with creative prompting, hand animation, timing and colour grading. The technology shaped the output, but the creative direction stayed firmly human.